BLVD

BLVD

This was one of my all time favorite projects: Partly because I played bass guitar in this band and partly because I love the aesthetic that I created for the brand. Although the name wasn’t initially my favorite, it was something we could all live with. I ran with it and created some stunning marketing materials. Managing and marketing a small band was surprisingly similar to running a small business. It allowed me to flex my muscles as marketing professional and utilize my experience experience in purchasing and project management. I quickly got us set up on Trello (a Kanban style project management tool) to track songwriting ideas, setlists, potential bookings, and administrative tasks. I also handled procuring band supplies such as business cards, whiteboards, recording equipment, and digital assets such as emails addresses, fonts & domain names.     Photography 2% Sales 5% Branding 7% Graphic Design 10% Social Media 12% Project Management 13% Playing Bass 50% Believe it or not this picture is actually a composite. (a picture composed of individual pictures rather than a group shot.) I had a vision for the band picture that I wanted to make and I directed everyone how to pose for individual pictures. I got my wife to take my picture, but I took all the rest.  The final composite picture turned out even better than I had imagined because of the double exposure effect and the excellent symmetry. I really liked the idea of giving each band member a color. I think it’s a theme we could have stuck with and utilized further if the band hadn’t broken up....
Clinical Research Consortium

Clinical Research Consortium

I had the opportunity to do several projects for CRC. My first projects were all print materials. I created door hangers, flyers, postcards, and newsletter templates. They were all carefully crafted with future marketing in mind. I made sure that they were easily adaptable, updatable and that they matched the visual identity of CRC. The newsletter images below don’t look very impressive because they are stripped of content, but the actual templates had everything in  place for the client. They were created with Adobe InDesign, so that all the client had to do was add article text and images in the designated areas. The formatting and text wrapping would all be taken care of by the template. Use the arrows on either side of the image above to cycle through the seasonal newsletter templates I created. The largest project that I worked on with CRC was their website. They had a website before I came along, but it wasn’t directed at the right audience. It was directed at doctors rather than potential study participants and it wasn’t serving them very well. It was a very simple B2B website and they required a much different B2C approach. I completely redesigned and refocused their website with their target audience in mind. This clearly paid off: we saw an immediate improvement to their homepage bounce rate in Google Analytics. (A bounce rate shows how many visitors stick around to explore your website) % Bounce Rate Reduction The website overhaul included some powerful productivity benefits for CRC. I was able to integrate the website with the software that they used to manage their...
Wisdenite

Wisdenite

This project started with the logo design. The client had a rough idea of what they wanted, but we still had to dive into the details and figure it out. We did this one step at a time.  They knew that they wanted a shield of some sort, but they weren’t sure what shape they wanted, so we looked at a ton of different shields and picked one together. Then I presented them with a collection of fonts that I felt expressed their brand and their product. I tried to select fonts that felt strong, sleek and futuristic. The one we ultimately based our design on checks all of those boxes.  Graphic Design 45% Web Design 40% Fajitas 10% Fun Fact – There is a reason the font seems paradoxically futuristic and oldschool at the same time: It is because the font is very similar to those found on 60s and 70s muscle cars! That could also be the reason that the font has a strong reliable feeling or maybe it’s just the shape Next, I modified the font to make it more unique to their brand. I initially envisioned a flat logo, since that is what I typically recommend for a logo that will be printed frequently; However the client wanted some sort of depth or 3D element to their brand. I was fairly confident that I understood their vision, but I was somewhat hesitant to make it happen because I was worried it would look dated. Despite my reservations I went ahead with the request, because ultimately it was their logo, not mine. I painstakingly added hand...
Perozak’s Welding Inc.

Perozak’s Welding Inc.

This started out as a quick little 1-weekend website and it expanded into one of the best websites I’ve ever made. The initial website was made with very limited time and info. The client just needed something they could list in a professional directory. Even though the requirements were extremely low on the initial website, I put in the effort to make it look professional. This paid off when they invited me to make a more robust website. You can visit the website here. Web Design 70% Graphic Design 20% Copywriting 10% The first step in designing an effective website is establishing your objectives and organizing your information accordingly. In this case, the goal was to offer basic info and get potential clients to pick up the phone. The client provided a lot of useful information and I distilled it into a format that fit our objectives. The result is a concise, single page website that is attractive and effective. It still has convenient navigation and all of the information that you would normally see spread across several pages, but it is organized vertically so visitors can seamlessly transition between topics. This wasn’t just a trendy design choice: Attention spans are short and this format allows visitors to learn more about the brand with less friction. Any non-essential information was placed on side pages that link back to the main page. These side pages are SEO magnets, job listings, and anything that doesn’t fit on the carefully curated main page. This preserves the main page as a concise, highly optimized brochure for potential customers; It has everything it needs and...
Lotus Wedding Dresses

Lotus Wedding Dresses

My biggest obstacle on this project was time. I had to create an entire brand, logo and website overnight! It may not be my best logo, website or branding, but it’s probably my fastest. As someone who tends to be detailed and methodical on everything they do, this was a big accomplishment. I realize that there are times when you have to make sacrifices to speed things up, because life won’t slow down. You can check out the original concept website here. It’s a little bit outdated, but it has aged okay.     Graphic Design 50% Web Design 40% Stock Photography...