BLVD

BLVD

This was one of my all time favorite projects: Partly because I played bass guitar in this band and partly because I love the aesthetic that I created for the brand. Although the name wasn’t initially my favorite, it was something we could all live with. I ran with it and created some stunning marketing materials. Managing and marketing a small band was surprisingly similar to running a small business. It allowed me to flex my muscles as marketing professional and utilize my experience experience in purchasing and project management. I quickly got us set up on Trello (a Kanban style project management tool) to track songwriting ideas, setlists, potential bookings, and administrative tasks. I also handled procuring band supplies such as business cards, whiteboards, recording equipment, and digital assets such as emails addresses, fonts & domain names.     Photography 2% Sales 5% Branding 7% Graphic Design 10% Social Media 12% Project Management 13% Playing Bass 50% Believe it or not this picture is actually a composite. (a picture composed of individual pictures rather than a group shot.) I had a vision for the band picture that I wanted to make and I directed everyone how to pose for individual pictures. I got my wife to take my picture, but I took all the rest.  The final composite picture turned out even better than I had imagined because of the double exposure effect and the excellent symmetry. I really liked the idea of giving each band member a color. I think it’s a theme we could have stuck with and utilized further if the band hadn’t broken up....
Perozak’s Welding Inc.

Perozak’s Welding Inc.

This website was a unique project because I had a very limited time and info. I had to create this website in one weekend and the only resources I had were some pictures and the necessary contact info. Of course this website isn’t perfect, so I’m currently working on an upgrade that will make this into a fully effective website. I also had the opportunity to do some print work. check out the information sheet below. Speed 70% Flexibility 15% Coding...
Lotus Wedding Dresses

Lotus Wedding Dresses

My biggest obstacle on this project was time. I had to create an entire brand, logo and website overnight! It may not be my best logo, website or branding, but it’s probably my fastest. As someone who tends to be detailed and methodical on everything they do, this was a big accomplishment. I realize that there are times when you have to make sacrifices to speed things up, because life won’t slow down. You can check out the original concept website here. It’s a little bit outdated, but it has aged okay.     Graphic Design 50% Web Design 40% Stock Photography...
Soundchecked

Soundchecked

Soundchecked was one of my personal projects. It was the perfect marriage of my love of marketing and music. It was a website that focused on reviewing and exploring music through the eyes of other musicians. (not english majors) I was going to run the website with several friends, but things did not work out. I still published a handful of articles, but it proved to be a bit too much to tackle alone. I’d like to revisit it someday. The site was built on a robust platform that was easily updatable and expandable. The architecture used could have been quickly converted to a more robust news site with categories and trending topics. Despite the failure to get off the ground, setting up this website and creating this brand was an excellent experience. I always enjoy doing my own brainstorming, branding, business strategy and design. Even though the website is relatively simple, I think it’s one of best that I have ever done. The style is consistent throughout, including the beautiful, easy to use template for album artwork. As soon as I can nail down a daily writing habit I’ll revisit this project. You can check it out at www.soundchecked.net (You can ignore the security warning, I just haven’t bothered to renew the security certificate on this because the site is inactive, but it won’t hurt you or your computer.)   Web Design 33% Graphic Design 25% Copywriting 22% Branding 13% Daydreaming...