Wealdwoecce

Wealdwoecce

I wouldn’t normally recommend a brand name that people can’t pronounce, spell, or remember… but I made an exception for Wealdwoecce because it is positioning itself as a luxury brand. From fancy wines to fast cars, abstract brand names actually work in this space. If you happen to speak old english, the brand name is pretty descriptive: weald means forest and woecce means watch or watchmen. Wealdwoecce creates high-end, custom wooden watches. The old english name honors the company roots and gives it an air of sophistication. For the logo design I tried to lean into the vintage vibes. I grabbed some artisan coffee, put up my manbun, and channeled my inner hipster. All jokes aside, the logo is a great fit for the brand and everyone is very happy with the way it turned out. Graphic Design 77% Branding 13% Hipster Energy 7% Fresh Wood Aroma...
Wisdenite

Wisdenite

This project started with the logo design. The client had a rough idea of what they wanted, but we still had to dive into the details and figure it out. We did this one step at a time.  They knew that they wanted a shield of some sort, but they weren’t sure what shape they wanted, so we looked at a ton of different shields and picked one together. Then I presented them with a collection of fonts that I felt expressed their brand and their product. I tried to select fonts that felt strong, sleek and futuristic. The one we ultimately based our design on checks all of those boxes.  Graphic Design 45% Web Design 40% Fajitas 10% Fun Fact – There is a reason the font seems paradoxically futuristic and oldschool at the same time: It is because the font is very similar to those found on 60s and 70s muscle cars! That could also be the reason that the font has a strong reliable feeling or maybe it’s just the shape Next, I modified the font to make it more unique to their brand. I initially envisioned a flat logo, since that is what I typically recommend for a logo that will be printed frequently; However the client wanted some sort of depth or 3D element to their brand. I was fairly confident that I understood their vision, but I was somewhat hesitant to make it happen because I was worried it would look dated. Despite my reservations I went ahead with the request, because ultimately it was their logo, not mine. I painstakingly added hand...
Wilson Nelson Morgan

Wilson Nelson Morgan

The first thing I tried to do with this logo was make sure that equal emphasis was placed on Wilson Nelson and Morgan in the logo since it is an equal partnership. I think I did this, while still allowing the individual partner names to stand out through shape and color. Each partner has a color that is used in the main the logo as well as their personal branding. I’m typically a proponent of trying to convey a high class, premium brand for small businesses and individuals; However, for this particular brand I thought it was important to keep the imagery approachable. Most people realize that any attorney isn’t cheap and are willing to pay for services, so making the brand seem overly prestigious could be self-defeating. The brand needs to appeal to the creative types who need an intellectual property attorney. I think this logo succeeds in keeping the brand professional and approachable for that crowd. While other stuffy law firms are busy trying to look prestigious with gold letters and gavels, Wilson Nelson Morgan will be connecting with potential clients. Wilson 33% Nelson 33% Morgan 33% Fine Print...
Perozak’s Welding Inc.

Perozak’s Welding Inc.

This started out as a quick little 1-weekend website and it expanded into one of the best websites I’ve ever made. The initial website was made with very limited time and info. The client just needed something they could list in a professional directory. Even though the requirements were extremely low on the initial website, I put in the effort to make it look professional. This paid off when they invited me to make a more robust website. You can visit the website here. Web Design 70% Graphic Design 20% Copywriting 10% The first step in designing an effective website is establishing your objectives and organizing your information accordingly. In this case, the goal was to offer basic info and get potential clients to pick up the phone. The client provided a lot of useful information and I distilled it into a format that fit our objectives. The result is a concise, single page website that is attractive and effective. It still has convenient navigation and all of the information that you would normally see spread across several pages, but it is organized vertically so visitors can seamlessly transition between topics. This wasn’t just a trendy design choice: Attention spans are short and this format allows visitors to learn more about the brand with less friction. Any non-essential information was placed on side pages that link back to the main page. These side pages are SEO magnets, job listings, and anything that doesn’t fit on the carefully curated main page. This preserves the main page as a concise, highly optimized brochure for potential customers; It has everything it needs and...
Lotus Wedding Dresses

Lotus Wedding Dresses

My biggest obstacle on this project was time. I had to create an entire brand, logo and website overnight! It may not be my best logo, website or branding, but it’s probably my fastest. As someone who tends to be detailed and methodical on everything they do, this was a big accomplishment. I realize that there are times when you have to make sacrifices to speed things up, because life won’t slow down. You can check out the original concept website here. It’s a little bit outdated, but it has aged okay.     Graphic Design 50% Web Design 40% Stock Photography...