BLVD

BLVD

This was one of my all time favorite projects: Partly because I played bass guitar in this band and partly because I love the aesthetic that I created for the brand. Although the name wasn’t initially my favorite, it was something we could all live with. I ran with it and created some stunning marketing materials. Managing and marketing a small band was surprisingly similar to running a small business. It allowed me to flex my muscles as marketing professional and utilize my experience experience in purchasing and project management. I quickly got us set up on Trello (a Kanban style project management tool) to track songwriting ideas, setlists, potential bookings, and administrative tasks. I also handled procuring band supplies such as business cards, whiteboards, recording equipment, and digital assets such as emails addresses, fonts & domain names.     Photography 2% Sales 5% Branding 7% Graphic Design 10% Social Media 12% Project Management 13% Playing Bass 50% Believe it or not this picture is actually a composite. (a picture composed of individual pictures rather than a group shot.) I had a vision for the band picture that I wanted to make and I directed everyone how to pose for individual pictures. I got my wife to take my picture, but I took all the rest.  The final composite picture turned out even better than I had imagined because of the double exposure effect and the excellent symmetry. I really liked the idea of giving each band member a color. I think it’s a theme we could have stuck with and utilized further if the band hadn’t broken up....
Party Pony Express

Party Pony Express

This was a fun project: I got to sketch a bunch of ponies in party hats and decide who wore it best. 😉 In all seriousness, I did put a lot of effort into this logo design. There are a lot of horse logos out there, and I wanted this one to stand out from the crowd. Anyone can slap down a generic horse graphic and call it a logo, but making a distinctive logo requires extra attention… and a party hat. So, I designed this horse from the hooves up and I even did custom lettering for the text. (loosely based on a font that I like) This attention to detail is what sets a professional logo apart from something generic, and it is what people pay for. Design prowess isn’t everything though, marketing acumen goes a long way in making great branding decisions. My initial impulse was to use a simple kid friendly color scheme. (Red, Blue, Yellow, Green, White) but as I considered the business concept I realized that I wasn’t appealing to the right audience. My color scheme actually needed to appeal to parents, more specifically parents who have money to spend on party ponies. I realized that this is key because most party pony business is on weekends and you can only do so many parties per weekend; so you want to make sure you get the high paying gigs. (especially because housing and feeding ponies isn’t cheap) Having classy marketing materials doesn’t guarantee that you will attract higher paying clients all the time, but I think it can help. I ended up going...
Play Patrol

Play Patrol

Play patrol is my latest side project. It is easily my most ambitious project yet. My wife and I discovered that our kids really enjoyed YouTube videos featuring their favorite characters in toy form, however we were disappointed by some of the stories we were seeing. There was very little educational content, and in some cases the videos weren’t even appropriate for children. Rather than just turning off the TV, We decided to create our own kid-friendly, high quality, educational content in the same style. We did more research, planning and purchasing on this project than anything we’ve ever done before. We acquired a massive toy inventory and created a custom toy-scale studio in our basement complete with cameras, lighting, props, and backdrops. To properly modify our space for this filming equipment I even had to create some custom hardware. That required sketching, modeling, waterjet cutting, welding, sandblasting painting and a whole lot of planning. It was serious business. I even created a custom theme song from scratch. You can hear it here. It’s too early to say if this will ever have a financial return on investment, but I am very hopeful that we will see a lot of young kids learning from our content. And that is enough for us. Season 1 of Play Patrol is currently in post production, check back soon to see how it all turned out. 🙂 Play 50% Patrol 50% Inner Child 50% Play Patrol Theme by Michael Huggard...
Matthew Wall

Matthew Wall

How do you style brand assets for an architect? The obvious choices include blueprints and buildings. Although I would enjoy making a brand identity with those elements, on this project I went in a different direction which I also enjoyed. I decided to go with an abstract design and let the architecture speak for itself. The primary design is argyle inspired, and makes use of the MW initials. Everything was designed with minimalism in mind. Although the art may not be impressive from a technical standpoint, it still required quite a bit of careful thought and execution.  The result is a visual brand identity that instantly conveys class and professionalism. The design is simple, subtle and elegant. Although these are abstract concepts, they can translate into very real dollars if they attract high-end clients. Graphic Design 77% Print Considerations 13% Abstract Thought...
Clinical Research Consortium

Clinical Research Consortium

I had the opportunity to do several projects for CRC. My first projects were all print materials. I created door hangers, flyers, postcards, and newsletter templates. They were all carefully crafted with future marketing in mind. I made sure that they were easily adaptable, updatable and that they matched the visual identity of CRC. The newsletter images below don’t look very impressive because they are stripped of content, but the actual templates had everything in  place for the client. They were created with Adobe InDesign, so that all the client had to do was add article text and images in the designated areas. The formatting and text wrapping would all be taken care of by the template. Use the arrows on either side of the image above to cycle through the seasonal newsletter templates I created. The largest project that I worked on with CRC was their website. They had a website before I came along, but it wasn’t directed at the right audience. It was directed at doctors rather than potential study participants and it wasn’t serving them very well. It was a very simple B2B website and they required a much different B2C approach. I completely redesigned and refocused their website with their target audience in mind. This clearly paid off: we saw an immediate improvement to their homepage bounce rate in Google Analytics. (A bounce rate shows how many visitors stick around to explore your website) % Bounce Rate Reduction The website overhaul included some powerful productivity benefits for CRC. I was able to integrate the website with the software that they used to manage their...