BLVD

BLVD

This was one of my all time favorite projects: Partly because I played bass guitar in this band and partly because I love the aesthetic that I created for the brand. Although the name wasn’t initially my favorite, it was something we could all live with. I ran with it and created some stunning marketing materials. Managing and marketing a small band was surprisingly similar to running a small business. It allowed me to flex my muscles as marketing professional and utilize my experience experience in purchasing and project management. I quickly got us set up on Trello (a Kanban style project management tool) to track songwriting ideas, setlists, potential bookings, and administrative tasks. I also handled procuring band supplies such as business cards, whiteboards, recording equipment, and digital assets such as emails addresses, fonts & domain names.     Photography 2% Sales 5% Branding 7% Graphic Design 10% Social Media 12% Project Management 13% Playing Bass 50% Believe it or not this picture is actually a composite. (a picture composed of individual pictures rather than a group shot.) I had a vision for the band picture that I wanted to make and I directed everyone how to pose for individual pictures. I got my wife to take my picture, but I took all the rest.  The final composite picture turned out even better than I had imagined because of the double exposure effect and the excellent symmetry. I really liked the idea of giving each band member a color. I think it’s a theme we could have stuck with and utilized further if the band hadn’t broken up....
Party Pony Express

Party Pony Express

This was a fun project: I got to sketch a bunch of ponies in party hats and decide who wore it best. 😉 In all seriousness, anyone can slap a generic horse and a cute font on a business card, my job was to make this business stand out.   Already a lot of iconic horse logos out there… I’ve even done one. other horse logos. How to make it stand out? A party hat! Based on a font I love, but customized. If you’re going to hire someone you deserve extra effort and thought. The real story here is the color scheme. I initially imagined a simple kid friendly color scheme similar to google. (Red Blue Yellow Green White) As I explored the business I realized that isn’t appealing to the right audience. As I started to consider the business, I realized I need to alter strategy The real audience is not the kids, but the parents. More specifically parents who are willing to spend money on their kids parties. Richness implied by black and Not just any parents either, parents who are willing to spend Black card with pink foil conveys premium experience. It still has fun at the heart of the logo, but it also says class. The reason that this is important, is that most birthday parties are only on weekends. Not to mention, housing and feeding horses can be quite expensive. In short: In this business you don’t have time to deal with cheapskates. It may just be a logo and a business card, but impactful in attracting the right clients.   Naming was...
Play Patrol

Play Patrol

Play patrol is my latest side project. It is easily my most ambitious project yet. My wife and I discovered that our kids really enjoyed YouTube videos featuring their favorite characters in toy form, however we were disappointed by some of the stories we were seeing. There was very little educational content, and in some cases the videos weren’t even appropriate for children. Rather than just turning off the TV, We decided to create our own kid-friendly, high quality, educational content in the same style. We did more research, planning and purchasing on this project than anything we’ve ever done before. We acquired a massive toy inventory and created a custom toy-scale studio in our basement complete with cameras, lighting, props, and backdrops. To properly modify our space for this filming equipment I even had to create some custom hardware. That required sketching, modeling, waterjet cutting, welding, sandblasting painting and a whole lot of planning. It was serious business. I even created a custom theme song from scratch. You can hear it here. It’s too early to say if this will ever have a financial return on investment, but I am very hopeful that we will see a lot of young kids learning from our content. And that is enough for us. Season 1 of Play Patrol is currently in post production, check back soon to see how it all turned out. 🙂 Play 50% Patrol 50% Inner Child...
Matthew Wall

Matthew Wall

How do you style brand assets for an architect? The obvious choices include blueprints and buildings. Although I would enjoy making a brand identity with those elements, on this project I went in a different direction which I also enjoyed. I decided to go with an abstract design and let the architecture speak for itself. The primary design is argyle inspired, and makes use of the MW initials. Everything was designed with minimalism in mind. Although the art may not be impressive from a technical standpoint, it still required quite a bit of careful thought and execution.  The result is a visual brand identity that instantly conveys class and professionalism. The design is simple, subtle and elegant. Although these are abstract concepts, they can translate into very real dollars if they attract high-end clients. Graphic Design 77% Print Considerations 13% Abstract Thought...
Wealdwoecce

Wealdwoecce

I wouldn’t normally recommend a brand name that people can’t pronounce, spell, or remember… but I made an exception for Wealdwoecce because it is positioning itself as a luxury brand. From fancy wines to fast cars, abstract brand names actually work in this space. If you happen to speak old english, the brand name is pretty descriptive: weald means forest and woecce means watch or watchmen. Wealdwoecce creates high-end, custom wooden watches. The old english name honors the company roots and gives it an air of sophistication. For the logo design I tried to lean into the vintage vibes. I grabbed some artisan coffee, put up my manbun, and channeled my inner hipster. All jokes aside, the logo is a great fit for the brand and everyone is very happy with the way it turned out. Graphic Design 77% Branding 13% Hipster Energy 7% Fresh Wood Aroma...