BLVD

BLVD

This was one of my all time favorite projects: Partly because I played bass guitar in this band and partly because I love the aesthetic that I created for the brand. Although the name wasn’t initially my favorite, it was something we could all live with. I ran with it and created some stunning marketing materials. Managing and marketing a small band was surprisingly similar to running a small business. It allowed me to flex my muscles as marketing professional and utilize my experience experience in purchasing and project management. I quickly got us set up on Trello (a Kanban style project management tool) to track songwriting ideas, setlists, potential bookings, and administrative tasks. I also handled procuring band supplies such as business cards, whiteboards, recording equipment, and digital assets such as emails addresses, fonts & domain names.     Photography 2% Sales 5% Branding 7% Graphic Design 10% Social Media 12% Project Management 13% Playing Bass 50% Believe it or not this picture is actually a composite. (a picture composed of individual pictures rather than a group shot.) I had a vision for the band picture that I wanted to make and I directed everyone how to pose for individual pictures. I got my wife to take my picture, but I took all the rest.  The final composite picture turned out even better than I had imagined because of the double exposure effect and the excellent symmetry. I really liked the idea of giving each band member a color. I think it’s a theme we could have stuck with and utilized further if the band hadn’t broken up....
Party Pony Express

Party Pony Express

This was a fun project: I got to sketch a bunch of ponies in party hats and decide who wore it best. 😉 In all seriousness, I did put a lot of effort into this logo design. There are a lot of horse logos out there, and I wanted this one to stand out from the crowd. Anyone can slap down a generic horse graphic and call it a logo, but making a distinctive logo requires extra attention… and a party hat. So, I designed this horse from the hooves up and I even did custom lettering for the text. (loosely based on a font that I like) This attention to detail is what sets a professional logo apart from something generic, and it is what people pay for. Design prowess isn’t everything though, marketing acumen goes a long way in making great branding decisions. My initial impulse was to use a simple kid friendly color scheme. (Red, Blue, Yellow, Green, White) but as I considered the business concept I realized that I wasn’t appealing to the right audience. My color scheme actually needed to appeal to parents, more specifically parents who have money to spend on party ponies. I realized that this is key because most party pony business is on weekends and you can only do so many parties per weekend; so you want to make sure you get the high paying gigs. (especially because housing and feeding ponies isn’t cheap) Having classy marketing materials doesn’t guarantee that you will attract higher paying clients all the time, but I think it can help. I ended up going...
Play Patrol

Play Patrol

Play patrol is my latest side project. It is easily my most ambitious project yet. My wife and I discovered that our kids really enjoyed YouTube videos featuring their favorite characters in toy form, however we were disappointed by some of the stories we were seeing. There was very little educational content, and in some cases the videos weren’t even appropriate for children. Rather than just turning off the TV, We decided to create our own kid-friendly, high quality, educational content in the same style. We did more research, planning and purchasing on this project than anything we’ve ever done before. We acquired a massive toy inventory and created a custom toy-scale studio in our basement complete with cameras, lighting, props, and backdrops. To properly modify our space for this filming equipment I even had to create some custom hardware. That required sketching, modeling, waterjet cutting, welding, sandblasting painting and a whole lot of planning. It was serious business. I even created a custom theme song from scratch. You can hear it here. It’s too early to say if this will ever have a financial return on investment, but I am very hopeful that we will see a lot of young kids learning from our content. And that is enough for us. Season 1 of Play Patrol is currently in post production, check back soon to see how it all turned out. 🙂 Play 50% Patrol 50% Inner Child 50% Play Patrol Theme by Michael Huggard...
Wealdwoecce

Wealdwoecce

I wouldn’t normally recommend a brand name that people can’t pronounce, spell, or remember… but I made an exception for Wealdwoecce because it is positioning itself as a luxury brand. From fancy wines to fast cars, abstract brand names actually work in this space. If you happen to speak old english, the brand name is pretty descriptive: weald means forest and woecce means watch or watchmen. Wealdwoecce creates high-end, custom wooden watches. The old english name honors the company roots and gives it an air of sophistication. For the logo design I tried to lean into the vintage vibes. I grabbed some artisan coffee, put up my manbun, and channeled my inner hipster. All jokes aside, the logo is a great fit for the brand and everyone is very happy with the way it turned out. Graphic Design 77% Branding 13% Hipster Energy 7% Fresh Wood Aroma...
Soundchecked

Soundchecked

Soundchecked was one of my personal projects. It was the perfect marriage of my love of marketing and music. It was a website that focused on reviewing and exploring music through the eyes of other musicians. (not english majors) I was going to run the website with several friends, but things did not work out. I still published a handful of articles, but it proved to be a bit too much to tackle alone. I’d like to revisit it someday. The site was built on a robust platform that was easily updatable and expandable. The architecture used could have been quickly converted to a more robust news site with categories and trending topics. Despite the failure to get off the ground, setting up this website and creating this brand was an excellent experience. I always enjoy doing my own brainstorming, branding, business strategy and design. Even though the website is relatively simple, I think it’s one of best that I have ever done. The style is consistent throughout, including the beautiful, easy to use template for album artwork. As soon as I can nail down a daily writing habit I’ll revisit this project. You can check it out at www.soundchecked.net (You can ignore the security warning, I just haven’t bothered to renew the security certificate on this because the site is inactive, but it won’t hurt you or your computer.)   Web Design 33% Graphic Design 25% Copywriting 22% Branding 13% Daydreaming...