I wouldn’t normally recommend a brand name that people can’t pronounce, spell, or remember… but I made an exception for Wealdwoecce because it is positioning itself as a luxury brand. From fancy wines to fast cars, abstract brand names actually work in this space. If you happen to speak old english, the brand name is pretty descriptive: weald means forest and woecce means watch or watchmen. Wealdwoecce creates high-end, custom wooden watches. The old english name honors the company roots and gives it an air of sophistication.

For the logo design I tried to lean into the vintage vibes. I grabbed some artisan coffee, put up my manbun, and channeled my inner hipster. All jokes aside, the logo is a great fit for the brand and everyone is very happy with the way it turned out.

  • Graphic Design 77%
  • Branding 13%
  • Hipster Energy 7%
  • Fresh Wood Aroma 3%