Party Pony Express

This was a fun project: I got to sketch a bunch of ponies in party hats and decide who wore it best. 😉

In all seriousness, I did put a lot of effort into this logo design. There are a lot of horse logos out there, and I wanted this one to stand out from the crowd. Anyone can slap down a generic horse graphic and call it a logo, but making a distinctive logo requires extra attention… and a party hat. So, I designed this horse from the hooves up and I even did custom lettering for the text. (loosely based on a font that I like) This attention to detail is what sets a professional logo apart from something generic, and it is what people pay for.

Design prowess isn’t everything though, marketing acumen goes a long way in making great branding decisions. My initial impulse was to use a simple kid friendly color scheme. (Red, Blue, Yellow, Green, White) but as I considered the business concept I realized that I wasn’t appealing to the right audience. My color scheme actually needed to appeal to parents, more specifically parents who have money to spend on party ponies. I realized that this is key because most party pony business is on weekends and you can only do so many parties per weekend; so you want to make sure you get the high paying gigs. (especially because housing and feeding ponies isn’t cheap) Having classy marketing materials doesn’t guarantee that you will attract higher paying clients all the time, but I think it can help. I ended up going with a pink and black color scheme: The shape and color of the pink pony conveys the fun of party ponies, while the black hints at a premium experience.

  • Graphic Design 90%
  • Branding 10%
Pony Sketch