How do you style brand assets for an architect? The obvious choices include blueprints and buildings. Although I would enjoy making a brand identity with those elements, on this project I went in a different direction which I also enjoyed. I decided to go with an abstract design and let the architecture speak for itself.
The primary design is argyle inspired, and makes use of the MW initials. Everything was designed with minimalism in mind. Although the art may not be impressive from a technical standpoint, it still required quite a bit of careful thought and execution.
The result is a visual brand identity that instantly conveys class and professionalism. The design is simple, subtle and elegant. Although these are abstract concepts, they can translate into very real dollars if they attract high-end clients.
- Graphic Design 77%
- Print Considerations 13%
- Abstract Thought 10%