liTERRA was a group that provided literature for, education on and access to essential oils. I was asked to assist with the initial phase of branding / naming the business. Although I typically try to avoid abstract names that may be hard for people to pronounce or remember this name seemed like a good fit for this business. It fulfilled 2 main objectives:
- It worked well as an international name because it didn’t require any translation or localization.
* This was important because the group operated in many different countries.
- It leveraged the popularity and name recognition of a popular brand of essential oils.
* Although I was concerned about brand confusion, this was an important factor for the clients.
Next I created a logo and some brand assets for the company in the same style as other successful companies in the industry. These assets included a website, business cards and some promotional materials. The website included a searchable index of various essential oils and their effects. Unfortunately the website has been taken offline for several reasons. All that remains is the sideways screenshot on this website. 🙁